What we’re reading, week of 12/1

From Non-Profit Tech Blog…
Are you a “nonprofit” or a “charity”?
Allen Benamer examines the frequency of the search terms “nonprofit” and “charity” cross-referenced with the dates of seasonal giving peaks and world disasters. The key learning? The news media talks about “nonprofits,” donors looking for a cause talk about “charities.”

From The Fundraising Coach…
Tips for Fundraising in a Recession
Marc Pitman offers a detailed list of tips (some not so obvious) for fundraising during a recession – particularly important, we think, are the tips he gives for interacting with existing donors: stay upbeat but admit that times are tough, be flexible, and don’t abuse donors with panicked appeals.

From around the blogosphere…
The discussion of Twitter for Fundraising continues! Here are three different perspectives that have been published since we last wrote about this idea.

Beth’s Blog gives some down-and-dirty technical advice on how to actually turn tweets into donations:
If your organization tweets it, will they donate?

Idealware talks about the real power of Twitter for groups:
Why We Tweet

And the NTEN Blog offers some perspective on the whole issue:
Twitter Isn’t the Point