What we’re reading, week of 5/4

From Frogloop…
Social Media Study Finds Most Nonprofits Have Presence on Facebook But Raising Little Money
The discussion of Facebook Causes continues, with Frogloop reporting the recent NTEN study examining the relatively low profitability of Causes.

From Katya’s Non-Profit Marketing Blog…
6-Minute Guide to Winning Fundraising Campaigns
Rebecca Ruby Higman shares online fundraising myths and best practices. A good complement to our articles on this topic.

From the Influential Marketing Blog…
How To Live Blog (Or Twitter) An Event Effectively
IMB offers 10 great tips for creating in-the-moment content at a conference without detracting from participating in the event. The tips we like best are: “Publish nuggets, not manifestos” and “Represent the virtual attendees.”

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