What we’re reading, week of 5/25

From FrogLoop…
The ROI of Social Media
Heather Holdridge provides insight on ROI and some clever tips on social media for non profits.

From The Raiser’s Razor…
A Call to Innovate: Co-Branding
As a follow up post, Jeremy Gregg encourages organizations to co-brand with other companies. Leveraging relationships with other brands can build a strong and confident network.

From Mashable…
4 Ways Social Media is Changing the Non-Profit World
Our friend, Beth Kanter, did a guest post on Pete Cashmore’s social media site on how social media is changing the nonprofit sector. Beth provided four helpful tips and examples.