From AFP Blog: Non-Profit Technology…
Internet Surfing Helping Non-Profits
Linking to an article in the Delaware Online news journal, the AFP blog discusses a new avenue of non-profit fundraising: search engines. One engine, www.goodsearch.com, donates a small amount of advertising revenue to charity every time someone performs a search with it. This is an innovative, easy way for non-profits to raise funds. It will be interesting to see if this concept catches on elsewhere.
From Beth’s Blog…
YouTube Video Volunteers Launch Program
Beth discusses a new YouTube initiative in which Youtube users can volunteer to make promotional videos for non-profits of their choice. Beth includes some sample videos in her blog post, so that readers can see what type of work the video volunteers have come up with so far. The program provides an interesting new avenue for volunteerism, allowing people to give their time for charitable purposes from their own computer screen.
From Katya’s Non-Profit Marketing Blog…
Secrets to Social Media Campaigns: New Case Foundation Report
This article discusses a report that the Case Foundation published in light of a major social media philanthropy campaign that they undertook recently. After raising $2 million dollars for charity by encouraging social media users to solicit donations and matching awards, the Case Foundation analyzed the fundraising drive. They found many factors that contributed to the campaign’s success, including its competitive structure, limited time frame, and the use of personal connections to raise funds.
