From the Chronicle of Philanthropy…
Few Charities Wow Donors During Process of Giving
The Chronicle reports on recent research by Campbell Rinker, showing that only 13 percent of donors feel that their giving experience “exceeds expectations.” Dirk Rinker comments that nonprofits should consider these findings very important: “Word of mouth is your best form of advertising.”
From The Nonprofit Consultant…
Nonprofit Website Mistakes: Lack of Transparency
Ken Goldstein taps into a factor that may be responsible for this type of donor experience, by examining the ways in which nonprofits can establish organizational transparency within their own websites. Ken suggests that posting 990s, audits, board activity and full staff contact information – as well as openly blogging – can do a lot to increase transparency for donors, and build trust.
From Tactical Philanthropy…
Untapped Information
Jacob Harold takes a broader view of the same phenomenon, arguing that nonprofit transparency comes from a combination of information/sharing from constituents, volunteers, peers, experts and beneficiaries of an organization’s work.
Posted by ionnonprofits 
